WHAT DOES A.I. MEAN FOR REAL ESTATE?

Artificial Intelligence seems to be taking over the world.

We hear about it on the news, it’s in office spaces, and it seems like we can’t escape the clutches of computer advancements. Companies are coming out with their own A.I. to keep up with the trends; OpenAI is known for developing A.I. models including ChatGPT, Google has GoogleAI to power searches, Tesla uses Tesla AI for its self-driving technology, and Apple uses Apple AI to power Siri and other apps. Even social media platforms like Facebook, Snapchat, Instagram, YouTube and LinkedIn use AI for their algorithms and content.

There are so many uses for A.I., and it has been around for quite sometime- but it seems to be bigger now than it was before.

So, what exactly is A.I. and how can it impact real estate?

Artificial Intelligence (A.I.) refers to computer systems that have been developed to perform tasks that typically require human intelligence. AI technology aims to replicate human function as it analyzes data and makes changes in order to perform tasks which include learning, problem-solving, communication, and many other things.

In real estate, AI can be your best friend.

You can use AI algorithms to predict market trends and drive personalized client interactions. Chatbots like ChatGPT can be used for your website, social media services, or even sending out automated email campaigns. You can use AI to score and qualify leads to prioritize high-potential leads. AI can help with pricing for property listing and property valuation. You can even use AI for social media to boost your engagement and help with your marketing.

AI can be used to save time as a real estate professional. Embrace technology and use it to your advantage to navigate the real estate market.